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Let yourself be surprised by its Baroque architecture and its renowned cultural and historical attractions, enjoy the famous Bicerin in its historic cafes and enjoy an aperitif while admiring the Gran Madre di Dio Church overlooking the Po from Piazza Vittorio.

Taste the Piedmontese culinary tradition in the trattorias of the Quadrilatero Romano and discover the largest open-air market in Europe, the Porta Palazzo Market, a meeting place for different ethnic groups and flavors.

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10 reasons to visit Turin

  • Over 40 museums for an extraordinary visit
  • The Royal Residences declared a World Heritage Site by UNESCO
  • Two thousand years of architecture and the modernity of design
  • Important churches, places of worship and the mystery of the Holy Shroud
  • Contemporary Art in its many forms
  • The excellence of "Made in Turin"
  • Shopping by day, with 18 km of arcades and thrills by night
  • Capital of taste, chocolate and aperitifs
  • City of greenery, water and sports
  • Place that preserves the self-portrait of Leonardo da Vinci


Turin Airport is the ideal starting point to discover Piedmont, a region rich in history, culture and natural attractions, which offers the visitor a unique and complete experience, from mountains and ski areas to lakes, from hills to cities. .

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10 reasons to visit Piedmont

  • The magnificent landscape of vineyards of Langhe Roero and Monferrato has been declared a UNESCO World Heritage Site and covers an area of 10,789 hectares
  • The Sacri Monti of Piedmont and Lombardy, a UNESCO site, have a very high symbolic and spiritual meaning and are perfectly integrated into natural environments of great beauty
  • It offers 1,300 km of ski slopes in more than 50 ski resorts, offering slopes of all levels to the numerous skiers
  • Some of the major European peaks are found in Piedmont, such as Monte Rosa, Monviso and Gran Paradiso, surrounded by the oldest national park in the world
  • Lake Maggiore and Lake Orta, beloved by international tourists for their natural landscapes and sports activities, offer exclusive hospitality and spectacular scenery
  • The Piedmontese Alps occupy 41% of the regional territory and offer 16,000 km of hiking trails and numerous cycling routes
  • Piedmontese wine production is renowned throughout the world and includes 17 DOCGs and 42 DOCs, including the prestigious Barolo, Nebbiolo and Barbaresco
  • The Alba International White Truffle Fair is the largest international fair dedicated to this precious product where you can taste the best truffles from the Langhe, Roero and Monferrato hills
  • The Royal Residences, a UNESCO site, include 15 buildings and 250 gardens of high historical and cultural value
  • Piedmontese cuisine is renowned throughout the world for the excellence of its food and wine products and for the large number of starred chefs


Activities in the snow, trekking and biking in the mountains, hills and lakes

The mountains of Turin and Piedmont have one of the largest ski areas in all the Alps, known throughout the world for the quality and quantity of the services offered.

Throughout Piedmont there are over 50 ski resorts offered by the area, with more than 1,350 km of slopes available: from Alta Val Susa and Chisone, the scene of the mountain events of the Turin 2006 Olympics, with the Vialattea and Bardonecchia Ski areas, in Mondolé Ski-Artesina and Limone Piemonte in the Province of Cuneo, reaching Monterosa, with the offer of the Alagna Valsesia area, connected to the neighboring Valle d'Aosta.

Excursions, trekking, cycling, road and mountain bike itineraries are other activities that outdoor lovers can practice in the area. Along the 16,000 km of hiking trails in natural landscapes of great beauty, such as the system of 94 parks and nature reserves, where the national parks of Gran Paradiso and Val Grande stand out, the largest wilderness area in Italy, a true paradise of outdoor.

And for those who want to explore the area by pedaling on a bike, there are many choices between the various circuits available from the Langhe to Monferrato, between small villages and vineyards.

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Food and wine

From superb wines to excellences of taste: welcome to gourmets

Piedmont is the land of the most authentic food and wine culture in the world: in the welcoming atmosphere of trattorias, historic cafes or Michelin star restaurants, there is no lack of opportunity to taste the white truffle of Alba, rice, chocolate, hazelnuts and cheeses .

All accompanying an amazing experience at the table, in every season.

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Region rich in art and culture, Piedmont offers a wide range of tourist attractions that have their roots in tradition and know how to look to the future with innovation.

From the historical avant-garde to digital art, Piedmont is littered with contemporary artistic wealth: to name just a couple, a visit to the Museum of Contemporary Art at the Castello di Rivoli or the Filatoio di Caraglio in the Province of Cuneo is not to be missed.

How not to miss a visit to the Egyptian Museum, the most important in the world after that of Cairo, or to the Royal Museums of Turin, where you can rediscover all the cultural heritage of the first capital of Italy?

Or at the National Cinema Museum, housed inside the Mole Antonelliana, one of the most important in the world for the content and multiplicity of scientific and educational activities, or at the Automobile Museum, with its more than 200 original cars from 80 different brands. one of the most famous technical-scientific museums in the world?

There are numerous architectural, historical and landscape assets recognized as UNESCO World Heritage, from the Royal Residences of the Savoy (above all the Venaria Reale) to the Sacri Monti, passing through the hills of Langhe and Roero-Monferrato.

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Shopping and Nightlife

A long arcaded and covered path, created for the walks of the Savoy in the historic center of the city, has now become a real shopping itinerary: the center of Turin will amaze you with its via Roma and the parallel via Lagrange and Carlo Alberto which they host the big names in fashion, passing through Via Po and the very central Piazza San Carlo and Piazza Castello. Or stroll along the longest pedestrian avenue in Europe, via Garibaldi which crosses the streets of the Quadrilatero Romano, overlooked by small artisans, historic or avant-garde shops, in an alternative atmosphere.

But the whole of Piedmont is a mine of surprises for shoppers: from the soft cashmere and precious fabrics of the Biellese textile district, to the high-class jewelery of Valenza Po, in the Alessandria area.

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Business and events

A busy calendar of events for all tastes, throughout the year: Piedmont hosts a variety of events that will cater to all needs, from Ayrton Senna Forever (Apr 24, 2024 to October 10, 2024 at Museo Nazionale dell'Automobile) to the Nitto ATP Finals, which will remain in the Piedmont capital until 2025.

From sector events dedicated not only to the general public but also to b2b, on a broad overview of the main events in the area.

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